Business Process Management (BPM) has become the new buzz-o-nym to remind all of us CM vendors that “content management” is a process — not a technology.
Companies need technology — and they also need flexibility. Flexibility to accomodate their industry, their content and their process. Many CMS’s dictate the business process, and I think this is where many CM systems fail. Businesses need content management systems that can adapt industry specific metadata and business logic.
Instead of engineering the “content management” process in one fell swoop, and then cementing a workflow model into code, CMS vendors should design processes that can be changed on the fly and software that’s flexible enough to support those changes.